alexi drago design | brand strategist & creative director (2007 - present)
Accomplished and versatile Brand Strategist, Creative Director, Designer, and Digital & E-commerce Consultant with a proven track record of success in developing and implementing comprehensive strategies that drive business growth and brand elevation.  Equipped with a unique blend of creative vision, strategic thinking, and technical expertise, I specialize in crafting innovative solutions that resonate with target audiences and achieve tangible results. With a keen understanding of both traditional and digital marketing landscapes, I excel in guiding brands through various stages of development, from conceptualization to execution, ensuring consistency and effectiveness across all touch points. Dynamic and forward-thinking, I thrive in fast-paced environments and am committed to delivering exceptional value through impactful design, compelling storytelling, and strategic digital initiatives.

spartina 449 | director of creative, e-commerce,  & marketing (2020 - 2023)
Led a comprehensive rebranding initiative aimed at aligning the company with a more discerning, luxury customer base. Leveraging strategic insights and market analysis, I spearheaded transformative efforts to redefine the brand identity and elevate its positioning in the market.

• Orchestrated a complete overhaul of the brand’s creative direction, focusing on elevating visual aesthetics and storytelling to resonate with a luxury audience.

• Directed the development and implementation of a new marketing strategy tailored to showcase the brand’s unique value proposition and appeal to affluent consumers.

• Revamp the e-commerce experience, enhancing user interface, product presentation, and overall customer journey. Implemented targeted branding initiatives across various touch points, including digital platforms, retail environments, and wholesale space to reinforce the brand’s premium positioning.

• Monitored key performance indicators to track the effectiveness of the rebranding efforts and made data-driven adjustments to optimize results.

• Achieved a notable 41% increase in global direct-to-consumer sales and profitability within a 2-year period, solidifying the brand’s position as a leader in the luxury market segment. 

alex and ani | director of e-commerce and marketing (2019 - 2020)
Directed the full e-commerce profit and loss (P&L) operations, overseeing a $50M revenue stream, and spearheaded the digital strategy and execution for alexandani.com, resulting in sustained profitability and heightened customer satisfaction. Managed end-to-end business planning, encompassing digital marketing, content strategy and development, promotional campaigns, site design, analytics, and technology.

Led the successful migration of alexandani.com from Magento 1 to Shopify Plus, completing the re-platforming project ahead of schedule, within four months, and under budget by $25K. This initiative yielded remarkable results, including a +243% increase in revenue, a +183% surge in conversion rate, a +220% rise in transactions, a 7% enhancement in average order value (AOV), and a significant 43% decrease in abandoned cart instances post-re-platforming.

alex and ani | associate creative director (2015 - 2019)
Led high-level campaign concepting and development, contributing to strategic vision and brand initiative execution. Played a pivotal role in conceptualizing and executing photoshoots, ensuring alignment with the brand’s aesthetic and narrative. Recruited to bridge communication gaps across multiple locations, fostering organizational cohesion and brand strategy alignment. Translated company’s brand vision into an effective omni-channel strategy, focusing on digital optimization and driving execution across email, e-commerce, paid ads, and social media platforms. Provided strategic leadership to a team of 8 graphic designers, inspiring impactful creative production. Established and led the Creative Marketing Department from inception, revitalizing relationships between Creative and Marketing functions to enhance collaboration and effectiveness.

rue la la | associate creative director (2013 - 2015)
Developed the creative strategy for the organization, spearheading the strategic development and execution of all brand and marketing initiatives in alignment with the company’s overarching business objectives. Conceptualized, designed, presented, and delivered creative solutions to define and drive initiatives forward. Established and led Creative, Brand, Acquisitions, and Social Media Teams to ensure cohesive implementation of strategies. Provided invaluable insight and guidance on creative concepts and solutions, offering expertise from initial conception to final completion. Collaborated closely with clients, team members, and department leaders to ensure client satisfaction and exceed expectations.

Recipient of the IHAF Gold Winner for Rue House of Cards, recognized by the IHAF Annual Awards Show for outstanding achievement in creative excellence. Built, engaged, and inspired the Graphic Design Team, fostering a collaborative environment focused on developing creative concepts that fully embodied the brand’s vision.

providence college | creative director (2008 - 2013) 
Managed all creative operations, driving consistent brand identity and messaging throughout award-winning publications

and collateral marketing materials; won Circle of Excellence Gold Award and UCDA Award for Excellence.

tiffany and co. |  graphic designer (2007 - 2008)
Supported Senior Art Director with catalogues and special projects and initiatives.

education & professional development
Rhode Island School of Design (RISD)
Bachelor of Graphic Design (2006-2007) and Bachelor of Fine Arts (2004-2006)