New Work
The goal of the shoot was to elevate the photography to hone in on a target audience, transcending mere aesthetics and resonating with viewers on a deeper level. Through meticulous planning and execution, we successfully showcased the essence of Mary Squares' SS24 Resort Collection, elevating its visual presentation to new heights.
Mary Square | SS24 Resort Collection
Campaign Strategy | Creative Direction
In the world of fashion, every collection has a story to tell—a narrative woven through threads, colors, and designs. As a creative leader, I had the privilege of spearheading the campaign concept and photoshoot for Mary Square's SS24 Resort Collection, an experience that brought to life the brand's vision of laid back luxury and effortless style.
Photography: Beau Kester | Art Direction: Britt Scott | Talent: Bella Davison
THE INSPIRATION
The journey began with immersing myself in the essence of Mary Square—the brand's ethos of celebrating individuality, embracing style, and fostering a sense of adventure. Drawing inspiration from the tranquil beauty of resort destinations and the vibrant energy of summer, I envisioned a campaign that would evoke a sense of wanderlust and exude a spirit of freedom.
THE CONCEPT
With a clear vision in mind, I set out to conceptualize a campaign that would resonate with our audience on a deeper level. The SS24 Resort Collection was more than just a lineup of garments; it was a reflection of a lifestyle—a lifestyle characterized by leisurely days by the shore, sun-kissed afternoons, and balmy evenings under the stars.
The key to our campaign concept lay in capturing the essence of these moments—translating the feeling of carefree indulgence into visual storytelling. We envisioned a narrative that would transport our audience to a world of sun-drenched beaches, azure waters, and endless possibilities.
THE PHOTOSHOOT
As the visionary behind the campaign, I was responsible for orchestrating every aspect of the photoshoot—from scouting locations to curating the wardrobe and directing the creative team. Collaborating closely with photographers, stylists, and models, I ensured that every shot captured the essence of the SS24 Resort Collection.
From sun-dappled shores to quaint seaside cafes, each location was carefully chosen to complement the aesthetic of the collection and evoke a sense of wanderlust. The wardrobe was curated to showcase the versatility and elegance of Mary Square's designs, with a focus on breezy silhouettes, vibrant prints, and luxe fabrics.
THE VISION
As the campaign unfolded, I watched with pride as our vision came to life before my eyes. From the candid laughter of the models to the ethereal beauty of the sunset, every moment was a testament to the passion and dedication of our team.
The SS24 Resort Collection campaign was more than just a photoshoot—it was a celebration of creativity, collaboration, and the art of storytelling. It was a testament to the power of fashion to transport us to distant shores and inspire us to embrace life's adventures with style and grace.
Leading the campaign concept and photoshoot for Mary Square's SS24 Resort Collection was a journey of creativity, passion, and dedication. From the initial spark of inspiration to the final shot captured, it was a labor of love that brought to life the brand's vision of timeless elegance and effortless sophistication.
As I reflect on this experience, I am grateful for the opportunity to have played a role in shaping the narrative of Mary Square's SS24 Resort Collection. It is my hope that our campaign will inspire others to embrace life's adventures with style, grace, and a sense of wanderlust—all while looking fabulous in Mary Square's stunning designs.