The goal of the shoot was to elevate the photography to hone in on a target audience, transcending mere aesthetics and resonating with viewers on a deeper level. Through meticulous planning and execution, we successfully showcased the essence of Mary Squares' SS24 Resort Collection, elevating its visual presentation to new heights.
From complex projects like the ideation and planning of full sub-brands together (soup to nuts- packaging through marketing and creative direction) to re-thinking in-store experience and interior design-Alexi’s experience with us was broad but specialized. She has a distinct talent for understanding the essence of a project, down to its big “why” and then create plans that are actionable, scaled, and financially grounded.
Kate Robinson, Chief Creative Officer